I think that color is important for everything and Dex New York has such a variety of beautiful colors (my favorite is Harlem Nights which is this sexy deep royal blue) and because its made with minerals I know its good for my skin. I love that they go on so smoothly and I can wear them for hours on end without re-application. I love this product and I love the versatility of the colors, they blend well so I can even create colors of my own and go for a dramatic look or a neutral day look.